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Be Ready Caravan (training campaign)
2016

Description:
The Be Ready Caravan is designed as a mobile training centre, built on the structure of a truck. The purpose of the caravan is to raise awareness in the population about what to do in case of an emergency, and particularly an earthquake. This is done by arranging events throughout Romania where the caravan is used for giving information and teaching basic first aid skills. It has an extendable part, which is used as a classroom with a capacity of 40 people. In addition, the caravan is equipped with medical and first aid equipment and portable devices, including simulators. In addition to visiting cities and different parts of the country as part of its yearly calendar, the caravan is also sent to mass events such as concerts, festivals, or at sea during the summer season.
Purposes of the solution:
Enhance risk awareness
Enhance preparedness
Capitalise social networks and relationships
The solution could help to address the following needs of first responders and authorities:
Organise and coordinate volunteers
Improve autonomy, coping abilities, and proactiveness of citizens
Improve preparedness level among citizens
Communicate with or alert citizens
Description:

The Be Ready Caravan is part of an ecosystem of solutions initiated by the Department of Emergency Services (DSU) in Romania with the purpose of raising awareness in the population. The ecosystem also includes solutions such as the DSU App, National Emergency Preparedness Platform, and the Ro-Alert System. In the caravan, information in the form of videos is given to citizens that visit the caravan. The presentations are related to for example the DSU App (The Romanian Department for Emergency Situations), and the Romanian National Emergency Preparedness Platform. After having watched the videos, basic first aid skills are taught to the visitors by trainers. In the extendable classroom of the truck, information in the form of videos is given to citizens who visit the caravan. The videos are addressing what to do during an earthquake. In a modified, new caravan, the classroom also moves to simulate an earthquake. After having watched the videos, basic first aid skills are taught to visitors by instructors. In the caravan, medical and first aid equipment and portable devices are available. Teaching first aid skills is said to be extra important in rural areas where general knowledge of first aid is low, and people may not even know the emergency number. The use of the caravan is resource intensive. Creating a plan for staffing and promoting visits is important. Attention must be given to the time needed to train the instructors, preparing a visit in collaboration with the local inspectorate, creating an efficient schedule for visits, promote the visits to ensure lots of visitors to the caravan etc. In addition, truck maintenance programme makes the caravan unavailable for short periods of time. 

Coping actions:
Information sharing between populations affected by crises and emergency organisations and authorities
Information sharing to citizens
Added benefits:
In addition to creating awareness, basic first aid skills are taught to citizens. Teaching first aid skills is said to be extra important in rural areas where general knowledge of first aid is low, and people may not even know the emergency number. The Be ready-caravan is one of several solutions in an ecosystem created by the authorities for raising awareness in the population.
Degree of transferability:
The design of the "Be Ready caravan" could easily be copied, but raising necessary funding could be an issue. In addition, videos and information material must be in place. Creating a plan for staffing and promoting visits is also important.
Degree of modifiability:
The caravan may be modified and used for other purposes. For example., during the Covid-19 pandemic, the caravan has been used for vaccination in rural areas. A central modification of the new caravan is adding visual effects to make the caravan stand out, thus creating interest in and attracting visitors to the caravan. The caravan can also be modified easily to suit training of varied target audiences, such as more or less trained individuals. Moreover, adding new activities, both for promotion and to attract visitors during visits, is quite easy.
Important factors for implementation:
Geography
Collaboration
Demographic characteristics
Material conditions
Preparation and planning

Geography

Romania has 42 inspectorates and is a big country. However, the visits of the caravan are not planned according to regions but on the number of citizens that could potentially be reached by a visit. The first visits were scheduled in densely populated areas, and then rural areas were visited. The primary goal of the Be-ready caravan is to give information to as many people as possible, and second to ensure that people have heard about the Be-ready caravan to promote interest for visits in other places.

Collaboration

Close collaboration between the state, the military and the SMURD service ensures local support, trainers, and volunteers to work on the caravan when it visits a new place. The SMURD service is a distributed organisation that covers the whole country.

Material conditions

The cost of buying and maintaining such a caravan is relatively high. One should therefore consider available resources.

Demographic characteristics

The solution was not targeted at specific ages or groups. However, experience showed that people in rural areas were more interested in and fascinated by the caravan and how it looked inside. In rural areas, a lot of elderly people and children came to have a look at it. In urban areas, the visitors to the caravan where a mix of different categories of people.

Preparation and planning

When it comes to resources in terms of staff, it might be necessary to consider plans for staff empowerment to mitigate or prenvent burnout that may be caused by days on the road and being away from home.

Important factors for use:
Material conditions
Preparation and planning
Sense of preparedness
Perception of responsibility

Material conditions and personnel

The cost of buying and maintaining such a caravan is relatively high. A sufficient number of trainers (to train local trainers) is needed. In Romania, they have 100 trainers that rotate doing this.

Preparation and planning

Preparation of the visit at least two weeks in advance is paramount. Support from local authorities is needed, also from NGOs and volunteers in promoting the caravan before it arrives and in staffing the caravan with trained instructors when it is there.

Size of event

Institutions, schools and other people are asking for the caravan to visit them. Some had been visiting the caravan in the weekend and started to ask for visit during the week. Because the use of the caravan is so resource intensive, there need to be at least 100 persons gathered for the caravan to make a visit. Often there were half or even less. Now the people requesting a visit needs to guarantee that there will be at least 100 people present.

Sense of preparedness and perception of responsibility

Romania is vulnerable to earthquakes and floods, and the general population do not know how to respond to emergency situations. The solution responds to a need for education on how to prevent and how to be prepared for natural disasters. Surveys performed by Romanian authorities, state that people are interested in getting information about preparedness, but do not do anything to find this information themselves through search for information online or other channels. Thus, in 2016 the caravan was created as a means of approaching people and improve knowledge.

Evaluation from cases:

The first Be ready caravan 

Several logistical elements have been identified

Limitations due to the drivers

Currently, there are 9 drivers operating the caravan, and they do not want to stay away from home for several weeks. Thus, the calendar of visits can not have an event every day. For instance, the preferred time away for visiting a festival at the seaside would be a couple of months. There need to be more drivers available in one area.

Maintenance at the same garage

The caravan needs maintenance regularly, and by using the same garage each time, the caravan needs to come back to the same city to visit this specific garage. This makes the route and calendar of visits less efficient.   

Resource intensive in terms of people

Third, the caravan is resource intensive. It needs a driver (maybe several in one area), at least two people from the inspectorate from each city will be involved in a visit, as many as 10 instructors in some cities – depends on the situation, and everyone is needed for a full day,  

The earthquake caravan 

A new caravan is currently being used in addition to the first Be ready-caravan.

Visually appealing

Based on lessons learned, visually striking effects has been added to the design of the caravan, such as a picture of fire fighters on one side, and a big house showing an earthquake on the other.  

Promotion of visits  

Promotion of the caravan and the visits should be systematic and done well in advance. This means from a month to two weeks in advance. The instructors are calling, sending emails, and creating a press release before the caravan visits a new place. They also ask NGOs, volunteers, and other people to share information that the caravan is coming to their city or area.  

Interaction with visitors/ fun elements

Another improvement has been to add more elements that create fun for the visitors. To enhance interest and attract a diverse range of people to the caravan when it is in place, figures of fire fighters where you could put your head inside and take a picture has been made. Sharing of these pictures in social media is encouraged.   There was a discussion whether they should also create a mascot, but the idea was discarded because the topic is serious and important, and creating a mascot could give the wrong associations.

Challenges:

The first Be ready caravan 

Several logistical challenges have been identified:

Limitations due to the drivers

The current system with one driver is not optimal in terms of logistics and efficiency of the time used. The driver of the caravan needs to frequently go back to his city, which means that the route for the caravan is less efficient than it could have been. It would be more efficient for the caravan to cover one area in detail and then move on to the next area, without the limitation of the driver needing to go back home.

Maintenance at the same garage

The caravan needs maintenance regularly, and using different garages is demanding. 

Resource intensive in terms of people

The paramedics are now used as trainers for the local instructors who staff the caravan at visits. There could be as many as 10 instructors needed in some cities, and everyone is needed for a full day. Finding local drivers that may stay away from home for a longer period of time to have an efficient schedule for the caravan Coordination with the local inspectorate about providing instructors, volunteers and other staff is sometimes challenging. At least two people from the inspectorate from each city will be involved in a visit, sometimes as many as ten.

The earthquake caravan 

A new caravan is currently being used in addition to the first Be ready-caravan. Creating interest in and attracting visitors to the caravan is the main modification.

Visually appealing

Attracting people to the caravan when it is doing a scheduled visit could be demanding. Often more visitors have been promised than the number that shows up. Adding more visually appealing and striking effects could spur interest and curiosity from people in the area.

Promotion of visits  

To attract more people to the caravan on its visit to a city or area, promotion of the caravan and the time of visit in an area has been improved. Now the instructors are calling, sending emails, and creating a press release before the caravan visits a new place. They also ask NGOs, volunteers, and other people to share information that the caravan is coming to their city or area. Two weeks in advance, there is a promotion on social media (Facebook) through posts from SMURD and also paid advertisement (on Facebook).  

Interaction with visitors/ fun elements

Adding too many fun elements could distract attention from the serious and important topics that the visits are intended to convey.

Implementation type:
Awareness campaigns and training
Phase of emergency:
Before the crisis
Solution Provider:
First responders
Target user:
Citizens
Record Management:
Created: Sep 15, 2021
Maturity level:
Implemented
Location:
Romania