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“City Connect” (in Hebrew)
2012

Description:
"City connect" is an application used by municipalities to distribute critical information to the citizens, such as requests or other types of information in relation to different types of events. Citizens may also use the app to distribute messages to the municipalities. The application was developed to be used during crises and emergencies but is not limited to such events. Typical information distributed in the application are lists of public shelters and emergency centres or similar information. The messages provided are specific to the geographical area in which the citizens reside. One example of a disaster where the application was used, was during a snowstorm in Jerusalem in 2021. The municipalities provided information about the general traffic situations, the closed roads and other relevant information for the citizens.
Purposes of the solution:
Enhance risk awareness
Improve communication and information sharing
The solution could help to address the following needs of first responders and authorities:
Communicate with or alert citizens
Improve autonomy, coping abilities, and proactiveness of citizens
Improve preparedness level among citizens
Improve involvement of and cooperation with citizens
Description:

"City connect" is an application used by municipalities to distribute critical information to the citizens, such as requests or other type of information in relation to different types of events. Citizens may also use the app to distribute messages to the municipalities. The application is developed to be use during crisis and emergencies but is not limited to such events. Typical information distributed in the application are to providing lists of public shelters, find the closest emergency centres or similar information. The messages provided are all specific to the geographical area in which the citizens reside. One example the application was used specifically during a disaster, was during a snowstorm in Jerusalem in 2021. The municipalities provided information about the general traffic situations, the closed roads and other relevant information for the citizens.

Coping actions:
Aligning and sharing the resources of different emergency organisations
Enable people to share local knowledge, provide photographs or participate in map making
Information sharing to citizens
Organising and alarming other citizens
Reply to questions by the public
Self-reporting
Added benefits:
Degree of transferability:
The degree of transferability of the "City Connect" solution is generally regarded as high. This perspective is based on the fact that the essential components of the solution - a digital platform for communication between authorities and citizens, and the distribution of relevant, geographically specific information - are universally applicable. This principle has been confirmed through the successful deployment of "City Connect" in various municipalities in Israel, showing that the solution can work effectively in different contexts. However, the transferability of the solution to a new location depends on several factors. These include the area's digital infrastructure, the digital literacy of its population, the availability of resources for maintaining and updating the application, and the ability to integrate the application with existing information platforms. Also, it's crucial that the authority implementing the solution has the capacity and willingness to invest in educating the public about the application and promoting its usage. Thus, while the core concept of "City Connect" is highly transferable, the practical implementation of the solution in a new location requires careful consideration of these local conditions and potential challenges.
Degree of modifiability:
The "City Connect" application is regarded as highly modifiable. Its design is flexible, allowing for modifications to suit specific needs and contexts of different municipalities or regions. The fundamental structure of the app – a platform enabling communication between local authorities and citizens – remains constant, but the specifics of how it is used can be adapted. For instance, the type of information disseminated via the app can be adjusted based on local circumstances and the nature of the events or crises faced. In a region frequently experiencing natural disasters, the focus might be on distributing emergency response information. In contrast, an area with a high crime rate might use the app primarily for safety alerts and crime prevention information. Furthermore, the application's features can be customized to suit local conditions and user preferences, such as adding multi-language support or integrating with local digital services. These adaptabilities have been revealed through the app's implementation in various municipalities, each tailoring its use to meet their unique needs and challenges. Thus, "City Connect" offers a high degree of modifiability, which is a key strength for its effective deployment in a wide range of contexts.
Important factors for implementation:
Digital literacy
Management
Marketing
Organisation's willingness to participate in the exercise
Organisation’s sense of responsibility
Socioeconomic status

Digital Literacy

Digital literacy is a crucial factor for the successful implementation of the "City Connect" app. The end-users, which are the citizens, need to possess the necessary skills to use the app effectively. This includes understanding how to download the app, navigate its features, and interpret the information provided. Therefore, before deploying such a solution, it would be beneficial to assess the level of digital literacy within the target population and provide support or training as needed.

Management

The successful roll-out of the "City Connect" app also requires efficient management. This encompasses the coordination of various departments within the municipality, overseeing the timely and accurate delivery of information, and managing any technical issues that arise. Well-structured management ensures that the app remains a reliable and effective communication tool for citizens during both routine times and emergencies.

Marketing

The effectiveness of the "City Connect" app hinges on the number of people who use it. Thus, marketing efforts play a significant role in its implementation. Awareness campaigns, digital advertisements, and community outreach programs can be employed to promote the app's download and use. The marketing strategy should highlight the app's benefits and its role in fostering a better-connected, safer community.

Organisation's Willingness to Participate in the Exercise

The successful implementation of the app depends on the willingness of the organization to actively participate in the exercise. This includes the commitment to regularly update the app with relevant information, respond promptly to citizen queries, and address any technical glitches swiftly. If the organization does not fully commit to the process, the app's effectiveness and reputation may be compromised.

Organisation’s Sense of Responsibility

The organization must possess a strong sense of responsibility towards its citizens. This is what drives the consistent and accurate delivery of information, the timely response to queries, and the openness to feedback and improvements. An organization that understands its responsibility to serve the public will be more invested in the success of the "City Connect" app.

Socioeconomic Status

Access to smartphones and internet services may not be universal, particularly in economically disadvantaged communities. As such, alternate or complementary modes of information dissemination may be needed to ensure that all citizens have access to critical information.

Important factors for use:
Age of population
Beliefs
Collaboration
Cultural conditions
Demographic characteristics
Digital literacy
Gender
Level of alert and preparedness
Level of trust
Religiosity
Risk awareness
Sense of preparedness
Size of community
Social bonds
Socioeconomic status

Age of Population

The age demographics of a population can influence the effectiveness of the City Connect app. Younger populations may more readily adopt the app due to their familiarity with digital technology. In contrast, older populations may require more support or alternative solutions. Tailoring the app's user interface to accommodate varying age groups can enhance its effectiveness.

Beliefs

Individual and communal beliefs can shape the use and effectiveness of the app. For example, communities that place a high value on communal cooperation and shared responsibility may adopt and utilize the app more readily.

Collaboration

The effectiveness of the app can be enhanced through collaboration with other local organizations, businesses, and community groups. These entities can help promote the app, provide feedback, and assist in its evolution based on community needs.

Cultural Conditions

The app should respect and reflect the cultural conditions of the community it serves. Language options, cultural sensitivities, and the types of information shared should be mindful of the community's cultural background.

Demographic Characteristics

Demographic characteristics such as education level, occupation, and language proficiency can influence the use and effectiveness of the app. Understanding these characteristics can guide the design and implementation of the app to best serve the community's needs.

Digital Literacy

Digital literacy is key for the successful use of the app. Efforts should be made to ensure all community members, regardless of their level of digital literacy, can access and understand the information provided by the app.

Gender

Gender can also impact the use of the app. Efforts should be made to ensure the app is accessible and useful to all genders.

Level of Alert and Preparedness

The community's level of alert and preparedness can influence the use and effectiveness of the app. If the community is already aware of and prepared for potential crises, they may be more likely to utilize the app during emergencies.

Level of Trust

The trust that the community has in the organization managing the app is vital. Higher trust levels can result in more widespread use and effectiveness of the app.

Religiosity

The level of religiosity in a community can also affect the use and effectiveness of the app. Consideration should be given to how religious beliefs and practices might influence the way information is received and acted upon.

Risk Awareness

A community's risk awareness can influence the effectiveness of the app. Communities with high risk awareness may be more likely to download and use the app regularly.

Sense of Preparedness

A community's sense of preparedness can influence the effectiveness of the app. If community members feel prepared and informed, they are more likely to utilize tools like the app in times of crisis.

Size of Community

The size of the community can impact the use and effectiveness of the app. Smaller communities may be able to rely on more traditional forms of communication, while larger communities may find an app like City Connect invaluable.

Social Bonds

Strong social bonds within the community can enhance the app's effectiveness. In tight-knit communities, information shared on the app can be disseminated quickly and efficiently through word-of-mouth.

Socioeconomic Status

Finally, socioeconomic status can influence the use and effectiveness of the app. While the app can be a useful tool for sharing information quickly, it may be less accessible to those with limited access to technology or internet services due to financial constraints. Thus, the socioeconomic status of the community should be considered in the implementation and use of the app.

Evaluation from cases:

"City Connect" during the Jerusalem Snowstorm, 2021

The "City Connect" app played a pivotal role during the Jerusalem snowstorm in 2021, serving as a crucial information distribution tool for the municipality. Jerusalem, the capital city of Israel, is one of the oldest cities in the world, known for its rich historical and religious significance. It is also geographically unique, being located on a plateau in the Judaean Mountains, which makes it susceptible to occasional heavy snowfall.

During the snowstorm, the municipality used "City Connect" to provide live updates about the general traffic situation, road closures, and other relevant information for the citizens. As the storm intensified, making it increasingly challenging for citizens to stay updated through conventional means, the app emerged as a reliable source of accurate, timely, and location-specific information.

Following the crisis, an evaluation was conducted by the Jerusalem municipality to assess the app's effectiveness. The process involved analysing app usage data, gathering user feedback through online surveys, and conducting interviews with key personnel involved in managing the crisis. The findings revealed a high degree of satisfaction among users, with particular appreciation for the real-time updates and location-specific alerts.

The app's functionality during the snowstorm validated its design and utility, and further underlined the critical role of digital tools in effective crisis management. The successful deployment of "City Connect" during this crisis has since encouraged its broader use across different cities in Israel for various crisis and non-crisis scenarios.

"City Connect" for COVID-19 Updates, Nationwide

Amidst the global COVID-19 pandemic, "City Connect" was extensively used by various municipalities across Israel to disseminate critical health updates and safety guidelines to the citizens. Israel, despite its relatively small size, has a diverse population spread across cities, towns, and rural communities. The "City Connect" app played a pivotal role in ensuring uniform access to crucial pandemic-related information across these diverse regions.

The municipalities used the app to share information about COVID-19 testing centers, vaccination campaigns, local restrictions, and guidelines, among other things. On the other hand, citizens used the app to share their concerns, queries, and feedback with the municipalities.

An evaluation study conducted by an independent research organization used a mix of methods, including app usage data analysis, user surveys, and interviews with municipal officials. The study found that the app significantly enhanced citizen engagement during the pandemic and improved compliance with health guidelines. Moreover, it emerged as a vital tool for two-way communication, allowing citizens to express their concerns and receive personalized responses.

The app's successful use in managing the COVID-19 pandemic underscores its versatility and the potential it holds in enhancing civic engagement and disaster management. This experience has led to the broader adoption of the app in regular municipal operations and in preparation for future emergencies.

Challenges:

Integrating information from several sources

Across various municipalities in Israel, information distribution takes place on multiple platforms, such as websites, call centers, and apps like "City Connect". A significant challenge faced during the COVID-19 pandemic, as well as other crises, was the lack of integration among these platforms. Disseminating consistent information across all platforms could mean triple the work, making the process time-consuming and potentially leading to inconsistencies. Efforts to seamlessly integrate these systems to ensure efficient, consistent information delivery became a paramount concern during these events.

Digital Literacy and Accessibility

During the Jerusalem snowstorm in 2021, one challenge that emerged in the use of the "City Connect" app was the varying levels of digital literacy among the city's residents. While younger, tech-savvy citizens could easily navigate the app, some older or less tech-literate individuals struggled with its use. Ensuring the app's accessibility for all citizens, regardless of their digital literacy level, became a priority for the municipality to address.

Timely Updates and Verification

Another challenge during the snowstorm was the need for providing timely and accurate updates to the citizens. There were instances where road conditions changed rapidly due to the heavy snowfall, and ensuring that the information on the app was updated promptly and verified for accuracy was a demanding task for the municipal officials.

Language and Cultural Barriers

In the nationwide implementation of "City Connect" during the COVID-19 pandemic, language and cultural barriers posed some challenges. Israel's diverse population includes citizens who speak different languages and come from different cultural backgrounds. Making the app accessible and user-friendly for non-Hebrew speakers and ensuring that the shared information is culturally sensitive were significant challenges encountered during the implementation.

Managing User Feedback

As the "City Connect" app allows two-way communication, managing the surge of user feedback and queries during the COVID-19 pandemic was a challenge. With the large volume of messages from citizens, municipal officials faced the task of efficiently processing this feedback, responding to queries, and addressing concerns. This necessitated a dedicated team to manage user communications and ensure timely responses.

Further information:
    Implementation type:
    App
    Phase of emergency:
    Before the crisis
    During the crisis
    Solution Provider:
    Public authorities and policy makers
    Target user:
    Civil society
    Citizens
    Record Management:
    Created: Sep 15, 2021
    Maturity level:
    Implemented
    Location:
    Israel